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The Gust Launch Blog

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Read the FAQs

How the new US tax laws affect startups

In December of last year, Congress passed the largest tax bill since 1986. The wide-ranging changes affect everything from personal income taxes to pass-through entities and corporate taxes. Since taxes are a critical consideration for every business venture, it’s important for founders to understand how these changes may impact high growth startups.

Ryan Kutter, 

Esq., Relationship Manager
11 Jan 2018

How to Choose an Incorporation Type

Every business, from a mom-and-pop flower shop to the next billion-dollar tech giant, first has to legally establish itself as a company. But, just as there are many kinds of businesses, there are also many ways of establishing a company—and as you can imagine, a flower shop and a would-be Uber are probably not going to be best-served by the same one.

David S. Rose, 

Founder & CEO of Gust
13 Dec 2017

Enhancing the Equity Split Conversation

Today we’re proud to release an updated Co-founder Equity Split tool. We released the first version back in November to help startup founders divide the ownership of their startup fairly and rationally among their team. Since then, we’ve been collecting feedback from founders about how it could better help them with their decision.

Keyvan Firouzi, 

CFA, Director, Valuation Services
12 Dec 2017

Building your startup’s online presence

Even startups with the most revolutionary products and services will fail unless they work as businesses. If customers are unwilling to pay for your product, your business will fail, so it’s essential that you validate your concept by testing customer interest very early on. One way to do this is to put your idea online.

Jake Forrestal, 

Launch Marketer
28 Nov 2017

5 Key Concepts for a Smart Startup Pricing Strategy

Building a company is no easy task. From creating a product to hiring the first employee, there are a multitude of things an entrepreneur must do to get the company off the ground.

Ed Lee, 

Founder and CEO, HelloAdvisr
14 Nov 2017
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