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The Gust Launch Blog

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What Startup Founders Should Know About Compliance and Self-Protection

In order to facilitate fundraising, easily reward shareholders, and protect themselves from legal liability, most sophisticated founders of high-growth startups incorporate their businesses as Delaware C-Corporations. That’s a great first step, but what many founders fail to realize is that it’s only the first one. Right after incorporating, there are several additional steps and ongoing responsibilities that they must...

David S. Rose, 

Founder & CEO of Gust
05 Sep 2018

How Much Equity Should You Offer Your Startup's Team Members?

Deciding how much equity to offer your startup’s team members is confusing and easy to get wrong. Because each startup is different, and each person joins in a different situation, there are no one-size-fits-all rules. To make good decisions, you’ll need to understand the considerations.

David S. Rose, 

Founder & CEO of Gust
31 Aug 2018

The 4 Key Documents You Will Need for Early-Stage Investment

Once your startup is ready to seek investment from professional investors, your fundraising checklist should include obtaining the right legal documents. Understanding the purpose of each of these documents and the reasons why they're important will help set you up for success when it comes time to secure funding.

Ryan Kutter, 

Esq., Relationship Manager
12 Jul 2018

Pitch Perfect: Using Data to Give Startup Founders Fundraising Feedback

In order to run and grow a high-growth startup, most founders eventually reach the point where they will have to raise funding from outside investors. This process can be long and grueling, feeling like a never ending cycle of approaching an investor, receiving feedback illustrating why the startup isn’t ready for investment, and then trying to act on the feedback before talking to the next investor. We built a tool to help shorten the cycle.

Keyvan Firouzi, 

CFA, Director, Valuation Services
19 Apr 2018

How to work with startup advisors

Startups are all about risk, so startup investment is based on identifying the startups which are successfully making themselves less risky over time. One of the most common (and investor-friendly) ways to derisk your startup is to build a diverse, well-rounded support network that can act as a major asset to your venture—aside from investors, these will mostly be your board of directors and your startup’s advisors.

Jake Forrestal, 

Launch Marketer
19 Jan 2018
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