How to Build a Marketing Strategy for Your Startup When You Have No Money
As a startup founder, you may think that you need to have a lot of capital available in order to build and implement an effective marketing strategy for your new venture.
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Six Weeks to a Smarter Startup
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How to Vet Your Startup Idea Before You Begin Building Your Product
It’s a harsh truth that most startups fail and go out of business within five years of their inception. One way to greatly improve your chances of business success is to vet your startup ideas thoroughly.
Gwen Schwartz,
Marketing Manager
Does Your Early-stage Startup Need to Hire a CTO or a Contractor?
How to decide whether you should hire a CTO or a contractor will largely depend on what kind of startup culture you want to create and what your startup’s product development needs are.
Gwen Schwartz,
Marketing Manager
How to Deal With Your Co-founder Leaving Your Startup
A co-founder leaving can have a big impact on your startup, particularly when you’re in a fundraising phase, so you want to ensure that you take the appropriate actions to handle the situation and do so legally.
Gwen Schwartz,
Marketing Manager
Startups Need Option Plans if They Want to Hire Employees
When it’s time to hire, startups need a way to incentivize new talent. Since startups can’t afford to compete with the salaries offered by established companies, they usually offer employees equity. In order to compensate employees, the startup will have to create an equity incentive plan (EIP), which is also commonly referred to as an option plan.
